As someone who collects watches I couldn't agree more.
I still believe in buying what I like the look of, not who made it.
I love some of the current Omega range (but adore some of their 50's and 60's classics), but can't stand most of what Tag make (but still adore the original (pre Tag) Heuer Monza), and one of my daily favorites is still a military style Seiko auto that cost me $100 5 years ago.
I like what I like, if no-one else likes them, I don't care, I never bought them to impress the neigbours (that's what the cars are for !!!)

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