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Thread: How do you advertise your Business ?

  1. #21
    Member Prefectionist's Avatar
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    Quote Originally Posted by Gixxer 7 View Post
    Got car magnets coming for the missus car. I ride the bike everyday so no good for me.

    Business is Picture and Memorabilia framing. Printing too.
    Want/need repeat and new customers.
    Could you get a vest made up to wear over your riding gear that has your business details on it?

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    join a few online community's and go mix with people, everyone will ask what you do and use your services if they like you.

    and tell their friends.

    be honest and do the best you can.

    there will always be whingers and people jealous of you and try and run you down. be honest and do your best.

    ps, it works.


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  3. #23
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    if you know who her old corporate customers were, the ones the you personally were doing the work for ? then get a flyer - price list and go and give them one, then follow up in 4-6 weeks. one call is never enough, it will take some time. theres nothing at all wrong with that.

    its good to know what the opposition are up to but theres nothing you can do about them, there are very little firm rules in business so just run your own game I rekon and dont talk them down in front of customers but its ok to highlight your advantages benefits quality.

    Do as much free internet stuff, like Gumtree, Facebook, services reference pages as you can as long as you keep the message consistent, how about a limited run in the community newspapers for the surrounding area??, or flags out the front for passing traffic mix it up just don't do one medium, online, in person, print, radio, leaflet drop. also if you are investing money in a form of advertising perhaps put a "print this out" or mention "blah de blah blah" or receive a ................. discount or bonus ............. as a way to track the EFFICIENCY of your advertising ! that way you can quickly judge which is more effective and not blow $1,000's of bux on stuff that isnt working.

    i had a customer in Darwin who when i visited had work from Sydney, Melbourne, i said how the fuk, from all over just piling up he said he had the top spot when you googled "insert term here" that the robots got from his page worked a treat so search engine optimization sort of thing works.
    I cant help it if your perceptions don't match my reality


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  4. #24
    Member Gixxer 7's Avatar
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    Quote Originally Posted by Morgs View Post
    Might I suggest a visit to the Small Business Development Corporation. They have all sorts of advisors (admittedly some better than others) that could help you both with social media and legal issues. They were very helpful with an issue that my missus had with her commercial lease recently. Most of it is free, and if you do need paid legal advice they can point you in the right direction for the specific legal problem you have. https://www.smallbusiness.wa.gov.au/

    I am not sure where you are based, but certainly in Subi and Joondalup there is an organisation called Business Station who are contracted by the government to provide free business advice sessions to small businesses. I had a 1hr session (you can have up to 10 if you need them) with Sandra Tricoli who is a social media specialist, who gave me some great advice. They also run short courses on how to use LinkedIn etc. I appreciate that getting away from your shop to attend these type of things will be a challenge, but you probably should think about investing in yourself a little.

    Happy to pop into the shop and have a chat to share my experiences if it would help. Very different business, but some of the same issues I am sure.
    I'll look into this.... We used to do framing for them so will try to get some business while i get some advise!

  5. #25
    Member Gixxer 7's Avatar
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    Quote Originally Posted by Heretic View Post
    if you know who her old corporate customers were, the ones the you personally were doing the work for ? then get a flyer - price list and go and give them one, then follow up in 4-6 weeks. one call is never enough, it will take some time. theres nothing at all wrong with that.

    its good to know what the opposition are up to but theres nothing you can do about them, there are very little firm rules in business so just run your own game I rekon and dont talk them down in front of customers but its ok to highlight your advantages benefits quality.

    Do as much free internet stuff, like Gumtree, Facebook, services reference pages as you can as long as you keep the message consistent, how about a limited run in the community newspapers for the surrounding area??, or flags out the front for passing traffic mix it up just don't do one medium, online, in person, print, radio, leaflet drop. also if you are investing money in a form of advertising perhaps put a "print this out" or mention "blah de blah blah" or receive a ................. discount or bonus ............. as a way to track the EFFICIENCY of your advertising ! that way you can quickly judge which is more effective and not blow $1,000's of bux on stuff that isnt working.

    i had a customer in Darwin who when i visited had work from Sydney, Melbourne, i said how the fuk, from all over just piling up he said he had the top spot when you googled "insert term here" that the robots got from his page worked a treat so search engine optimization sort of thing works.
    I know most of the old clients and ive been emailing and calling them. Some have come in but others wont talk to me.
    But theyre some of the bigger companies that dont like to pay up in a hurry so thats not really a bad thing!

    - - - Updated - - -

    Just want to say thanks for All the good suggestions so far! Very Much appreciated

  6. #26
    Member GsxInShed's Avatar
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    With the hard to get to clients..not sure how this would go....a small perfect totally cute kitten in a miniture frame as a handout..all with original content..?

    Can you make a small montage of your work in a revolving media clip..and post it ?? like 'Pintrest' so it is an irresistable 'click bait' for the pos office computer ?

    Just a thought to use the media everyone already uses.. so it's familiar, accessable and alluring....

    ( use third party platform so it looks like it came from another source yet is totally all your doing and a fine advert for the yet to be monster business )

    Fuk It! Do a you tube vid..in fast motion of what it takes to do the framing...just a teaser..leave out all the weird shit..and have your face in it..again 'click bait' tag it--possibly make a killing on 'patre on' ?

    SRSly I watch cranky old Americans turn chunks of wood into works of art....or pour molten metal into wood to make the most amazing tables n stuff I have ever seen. Good Luck Bro...
    " Imagination is the seed of life..."
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  7. #27
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    Quote Originally Posted by GsxInShed View Post
    With the hard to get to clients..not sure how this would go....a small perfect totally cute kitten in a miniture frame as a handout..all with original content..?

    Can you make a small montage of your work in a revolving media clip..and post it ?? like 'Pintrest' so it is an irresistable 'click bait' for the pos office computer ?

    Just a thought to use the media everyone already uses.. so it's familiar, accessable and alluring....

    ( use third party platform so it looks like it came from another source yet is totally all your doing and a fine advert for the yet to be monster business )

    Fuk It! Do a you tube vid..in fast motion of what it takes to do the framing...just a teaser..leave out all the weird shit..and have your face in it..again 'click bait' tag it--possibly make a killing on 'patre on' ?

    SRSly I watch cranky old Americans turn chunks of wood into works of art....or pour molten metal into wood to make the most amazing tables n stuff I have ever seen. Good Luck Bro...

    Some good ideas mate. Some sort of mail out might work ?

    You tube...I could be the Alec Steele of the framing world !

  8. #28
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    Before spending too much on FB ads - and to echo what a few have said, don't underestimate the power of google..

    Google adwords directs a healthy proportion of my business - purely for the fact that on google, people are searching for specific services - on facebook they're browsing, so it is often very inefficient to convert. SEO - even more so. Word of mouth is good, but honestly not as critical as it was in a way - as far as bad press will certainly hurt you, WOM will get you limited referrals - social proof will convert maybes to customers - so be sure to push for facebook/google reviews, even if its a case of emailing all your old customers and either ask or offer an incentive.

    Whilst it can be tempting to spend cash on gimmicks etc, try and avoid or at least minimize the cost. The most important thing is just selling right now
    Last edited by Jaw; 07-09-2018 at 02:45 AM.
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  9. #29
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    Quote Originally Posted by Jaw View Post
    Before spending too much on FB ads - and to echo what a few have said, don't underestimate the power of google..

    Google adwords directs a healthy proportion of my business - purely for the fact that on google, people are searching for specific services - on facebook they're browsing, so it is often very inefficient to convert. SEO - even more so. Word of mouth is good, but honestly not as critical as it was in a way - as far as bad press will certainly hurt you, WOM will get you limited referrals - social proof will convert maybes to customers - so be sure to push for facebook/google reviews, even if its a case of emailing all your old customers and either ask or offer an incentive.

    Whilst it can be tempting to spend cash on gimmicks etc, try and avoid or at least minimize the cost. The most important thing is just selling right now
    Ive got more in than ive paid out for facebook ads so not so bad. Just work on a small budget for those. I was looking at google ad words yesterday and that will probably help.

    We need to sort out the website in a big way tho. It was a rush job to get something up before we moved into the building so its pretty average. Just name, number etc... and a photo gallery.

    Had the guys from titan digital come out yesterday for a chat... looks like they do nice work but i can spend that kind of money just yet so I need to find a cheaper solution that still works.
    Because yes... google is king

  10. #30
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    Quote Originally Posted by Gixxer 7 View Post
    Ive got more in than ive paid out for facebook ads so not so bad. Just work on a small budget for those. I was looking at google ad words yesterday and that will probably help.

    We need to sort out the website in a big way tho. It was a rush job to get something up before we moved into the building so its pretty average. Just name, number etc... and a photo gallery.

    Had the guys from titan digital come out yesterday for a chat... looks like they do nice work but i can spend that kind of money just yet so I need to find a cheaper solution that still works.
    Because yes... google is king
    Woah! Titan Digital have a dreadful reputation in Perth, I would not touch them with a barge pole.
    Adventure before Dementia

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    Quote Originally Posted by Morgs View Post
    Woah! Titan Digital have a dreadful reputation in Perth, I would not touch them with a barge pole.
    They called me and asked to come out for a chat... So at least i know its possible to find us online somewhere. And i sold him a Collingwood print while he was there! Haha

    But yeah... Just looked up some reviews and they dont have good ones!

    One of the sites he was showing me as their example is my sister inlaws brother! So will give him a call and see what he thinks??

    Looks like lots of extra costs too.....

  12. #32
    Member Loud's Avatar
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    Don't leave us hanging man - I'm sure I'm not the only one wanting your old boss to have her comeuppance!
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    .. a few points based mostly on what has already been said:

    . to my knowledge the IP of your previous work wasn't yours, that IP is vested in the previous business you worked for & is part of the 'value' the administrators of the previous business should be protecting to allow a sale of said business
    . if the previous business is being wound up then the entity in which the IP is currently vested will disappear, assuming the IP isn't sold then you'd have to check with an IP lawyer to clarify if the IP is released to the public domain or held in some way

    . an interesting process to go through, even casually, is a S.W.O.T.C analysis, strengths, weaknesses, opportunities, threats, contraints; a good start point to understanding the context of what you do
    - this will often point you in the right general direction for marketing; see if the marketing peeps you talk to mention anything akin to this kind to thing, how they understand your business & the context in which it operates .. or are they gonna use a generic one size fits all approach
    . marketing is all about getting paying customers, reataining paying customer, growing the current paying customer base (growing the business itself)
    - strategies vary/change depending on where you are in the 'cycle' and as available resources will vary
    - look to vertically integrate with complimentary businesses based on mutual referrals, so a photographer (a few on PSB to start with) may recommend you & you do the same for them .. pick good peeps to work with; an Art Gallery may recommend you, etc
    - this costs no $$ but much talk & shoe leather
    - look to horizontally integrate aspects of your production, for example instead of buying the frames in custom manufacture them, you retain/generate more $$ but also carry the extra costs & risks; use this as a point of differentiation with competitors

    . your website is like your 'shop window', if its crap then peeps will have the same view of the business, you're better off not having one, most of the time, than having an aweful one
    - Titan are aweful, at least in my experience of having a coupla clients use them; work is now done in South Africa, reps change at a rapid rate, no office in Perth, poor designs requiring much SEO spend to keep it ranking (SEO packages is where they actually make their $$)
    - if the dollars are there get a bespoke site built, a lot more dosh but a FAR better tailored result; most template based sites, Wordpress, Joomla, Drupal, etc are generic crap built by peeps with almost zero knowledge of the underlying tech or any design 'nous'
    - the argument peeps make is with a template is that the design stuff has already been done, hahahahaha
    - the security of these site is mostly woeful, look forward to having your site 'pwnd'
    - a well designed site will rank pretty well based on its design alone, any SEO spend is then used to enhance its performance; SEO should NEVER be used to make up for the deficiencies of a bad site, costs a fortune with limited results
    - SEO is/will/can be a bit of a black art with few able to do it consistently well, if someone tells you they're an SEO expert be very wary
    . consider, is it important/relevant if you like the website, ABSOLUTELY NOT, it is designed for your customers & to beat your competitors; it can be hard to pay for something you don't like admittedly

    HTH
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  14. #34
    Member GsxInShed's Avatar
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    ^^Good call ^^ website is a funnel to attract customers in the hope of adding to sales. Is there a website designer on here..?

    Is there peeps on here who are on the other side of the business and need framing to enhance their product...??? skut..ranmar..dubs et al..? dunno just sayin' ( so yeh WOM...)

    As for the IP .. how hard would you be prepared to look so as to not tread on vindictive cunts toes..?
    " Imagination is the seed of life..."

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    Member Gixxer 7's Avatar
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    The ip is an interesting one.
    Who owns photos now the old company is gone?
    I took most photos of my work on my phone so obviously i have copies of them.
    The ex boss was told she cant use anything from the old business to promote herself doing something new... Using the old name is a big no no... But she was doing that anyway. Can she use the photos? Probably yes....
    Is it right for another framer (her new boss) to use those photos to promote themselves?
    Dont know on the legal status... But one framer using another framers work to advertise is a pretty shit thing to do in my book... And in the book of all our suppliers and other framers ive talked to as well.

    She also put in a complaint against me to the administration for putting on my website that i used to work for her company and using the photos.
    Short version is they told her stiff shit... Its my resume... And im not doing anything wrong.

    But back on point.... Websites and marketing.

    Ok... So No titan!! Got it!

    And while my website isnt great... Mostly photos and where to find us... It will have to do for right now.

    What i really need is for it to show up on google and to get our name out there in other ways somehow too?

    Theres been some good ideas and advice so far from everyone and i thank you all.

    Anyone heard of little Llama digital??
    I was told they were good... Theyre in joondalup.

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    Quote Originally Posted by Gixxer 7 View Post
    The ip is an interesting one.
    Who owns photos now the old company is gone?
    I took most photos of my work on my phone so obviously i have copies of them.
    The ex boss was told she cant use anything from the old business to promote herself doing something new... Using the old name is a big no no... But she was doing that anyway. Can she use the photos? Probably yes....
    Is it right for another framer (her new boss) to use those photos to promote themselves?
    Dont know on the legal status... But one framer using another framers work to advertise is a pretty shit thing to do in my book... And in the book of all our suppliers and other framers ive talked to as well.

    She also put in a complaint against me to the administration for putting on my website that i used to work for her company and using the photos.
    Short version is they told her stiff shit... Its my resume... And im not doing anything wrong.

    But back on point.... Websites and marketing.
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    Member Frogger's Avatar
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    Facebook is the biggest tool we had for getting our business booming. sure it helps my wife does digital marketing and was able to set it up so it targeted people searching similar content, but i live in geraldton and we had 2 competitors in the small town and took all the work with worse equipment because the other 2 didn't advertise as well. id talk with a digital marketing guru and make sure your not wasting efforts where they wont matter.

    if you dont use Facebook along side a website u should. we recently closed down to move onto bigger and better things but the last 3 years we were running our website was dodgy and unfinished but we had booking most weekends.

    run some promos on the local buy and sell pages "with admin permission" , we used to do the old like and share our page for your chance to win a free booking. or a good one is most likes wins because then the people trying to win go out of there way to advertise for you.

    the biggest thing is get pages manager and check it at least every 30 mins. if someone is asking a question and u dont reply they will move on to the next place they can find. in this digital world when your selling a product and not a service its a very fine line between someone shopping local or shopping online.
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    While everyone is on about farce book, don't forget that a surprising amount of people don't use farce book ( including me ). I would imagine that your clientele would contain a lot of "mature" people, and they're not typically good with tech, or looking at farce book on their phone every 5 minutes. On the other hand almost everyone has access to, and can work, google. Like someone said some posts before, I also skip the google ads, and then click the first link on google that sounds like it's what I want, and work down the list from there.

    Good luck dude, and I agree with Loud, you need to get a lawyer to hand your old bitch boss her arse. She's obviously got no morals, and needs a lesson in respect and general decency.
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  19. #39
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    flyer in the local papers, i know some have closed but i still see a few at the local newsagent


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    Member BillyBoof's Avatar
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    Quote Originally Posted by Morgs View Post
    Woah! Titan Digital have a dreadful reputation in Perth, I would not touch them with a barge pole.
    Work is in contract with them, not a fan either tbh.

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